How to improve SEO of Website?

Importance of SEO

Modern consumers view the internet as an essential part of their shopping experience. Regardless of whether people buy online or in person, they use the internet to learn more about the products and businesses available. The digital marketplace cannot be ignored by any business. If you are relying on people to find you through a Google search, search engine optimization (SEO) needs to be at the top of your priority list.

Search Engine Optimization (SEO) is a strategy that includes nearly every aspect of site-building and content development. When it is done effectively, it creates an excellent user experience for the consumer, further building their trust in the company.

Best Ways to Increase SEO Efficiency

• Define your Keywords

  You need to define your keywords list. Write down keywords or phrases you can think of that’s relevant to your business and products.
  If you target the right keywords for each page of your website based on what you're trying to sell, you'll notice a huge improvement in your organic search rankings. To define the most strong list possible, you should use a targeted mix of both broad, exact and long-tail keywords that are particular to what you're selling and how your users search.

• Publish Relevant Content and Format content to ease readability.

  Quality Content is the best parameter for Search Engine Ranking.
  Prepare content which is easy to read so your target audience can use it on the go via any device. This means using bullet points and boldening the text to help the reader. Also, keep your content left-aligned. Another factor that crashes your SEO ranking is the dwell time. This relates to how much time people give on your website per visit.

• Use Proper Link

  Linking is another great way to increase SEO results. Backlinking strategies can get a bit complicated. The more relevant content you create and share with others, the more likely other sites will link back to your content. Any time you have the chance to link to a relevant site page or blog post within your own content, go for it. This will not only help you improve SEO results, but it enables you to guide readers to other content that they might find helpful. It is the best way to increase search engine ranking.

• Start SEO Audits

  An audit will help you identify your site’s health and weaknesses. Website Audit is the best way to increase SEO for your website.

• Optimize your Website for Speed

  Website speed is another factor of SEO. The longer it takes for the page to load, the more frustrated the user becomes. This may cause them to leave your website and move to a competitor’s one.

  To improve bounce rates and your SERP ranking, you’ll need to make some corrections to your site to improve site speed. Here are a few factors that affect load times:-

  1. Image File Size:- Larger image files take more time to load, impacting your site speed. Compress your image files so that they don’t increase your load times.
  2. Script Handling -JS and CSS files can slow down your site speed, so make sure that you actually need these extras to improve your site before using them

• Use ALT Tag Wisely

  Many people inspect the ALT tag because it's not something you see when an image is displayed on a web page - but it plays an important role in improving page ranking. Alt tags on images play a vital role in your webpage's organic ranking.

• URL Structure matters

  The structure of your URL is important, keep it between 50-60 characters. Google and Bing can deal with longer URLs without any real issues. To perfectly render in all browsers, URLs must be shorter than 2,083 characters.
  Generally, a URL consisting of less than 100 characters is good, and one consisting of 50 - 60 characters is even better.

• Improve Site Navigation

  Google wants to give the best possible search engine experience for its users. For this reason, the search engine prefers sites that provide a positive user experience (UX). Part of offering a positive UX is making sure your site is easy to navigate.
  If site visitors cannot discover what they are looking for, they will most likely leave your site.

• Insert and Improve your metadata.

  It is important for Google to decipher to know what your pages are about. Making sure you add metadata or improve the existing metadata on your pages is a surefire way to increase SEO results for your site pages.

  You need to focus on following Factors:

1. Title: This is the title that will be displayed at the top of the browser window as well as the headline on the SERP.
2. Description: Create a clear description on-page that’s brief while still pointing out chosen keywords.
3. ALT Tag: Alt tag is mainly used to describe the images, videos or any visual media present on your page. It helps the search engine to determine when to deliver this content in its image search results.

If you want to increase your search engine result and make it rank higher in SERP, then you need to work on all steps that impact SEO.

If you don’t have the time to handle your own SEO improvement. Arena Softwares can help you with both on-page SEO as well as ongoing work to help your brand consistently rank on the first page of Google. We’ll initiate an SEO audit of your website to identify strengths and weaknesses in your website structure and then move on to other aspects of your SEO such as content.

Contact us for more information: [email protected]