Push Notifications: How to Use Them to Enhance the Performance

11/09/2021
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For doing an effective digital e-commerce marketing especially in today's world where competition is growing continuously and return on investments are diminishing almost in every kind of investment, you need a Brahmastra (major weapon) in your arsenal to win the odds.

Push notifications are one such weapon if deployed correctly can boost your sales in no time. So now I will provide you some tips that will help you to use push notifications for marketing in the best possible way.

Push Opt-In Strategy:

When a user subscribes to your push notifications the motive behind it is the expectation, and this expectation is called a value proposition. You have to give them an idea that why should they subscribe, and what will they miss by blocking you out. Take advantage of this value proposition and use it as a solution that your brand can provide, make the users interested in your brand, and in no time, you will have plenty of subscribers.

Important Notes:

In Android when customers download your app they automatically opt-in for your push alerts.

iOS users must be asked whether they want to opt-in your push alerts or not.

Announcement of Offers and deals:

Use your push alerts to keep subscribers posted about your latest offers and products, including the URL of the landing page, which will allow the interested users to jump on the offer page by clicking on the alert.

You can take it to the next level by adding elements like limited time, 10 minutes sale or just using a ticking clock and this all will make your notification more appealing and attractive.

Advertising the latest offerings:

No customer will visit your website voluntarily to check new products. They would never know that you already providing their favourite products at pleasing rates. Rather than waiting for them to visit your website, bring them back by sending alerts about your new products and new stocks regularly.

Make the announcement more attractive by adding graphics and discounts. This will also help in boosting your sales more easily. Take advantage of occasions and festivals like new year, Christmas this is the time when customers expect exciting offers from every brand.

Abandoned cart Follow up:

Push notifications not only allows to send cart abandoned follow-ups but also allows user to retrieve their cart more easily. You can also use push notifications to involve abandoned cart customers into more productive activity by activating real-time notifications when the user had just abandoned the cart on your website.

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