Top eCommerce Trends 2020

When done correctly starting an eCommerce business is very rewarding. Although retail stores are steady, no one can deny the fact that people are loving to purchase online. As e-commerce is growing at a rate of more than 200%, the chances of success are increasing every year. If you want to stand out and in front, you should be willing to put in the hard work, connect with people, know the right marketing strategy.

Here are some eCommerce trends 2020 that you should pay attention to.

Increase in Search Volume:

According to a report, voice shopping was calculated at $2 billion in 2018, and it is expected to grow by up to $40 billion by 2022.

Humans are depending more on machines because it is easy to talk than type. For this you will have to create conversational content which is written in such a way that voice machines can understand it, using those regular keywords tactics will not help in this cause.

As we are moving forward voice searches are going to increase at a faster rate.

Augmented Reality:

A customer never forgets whenever a business provides an extraordinary experience, for example by providing a different experience, or technology.

The only thing that can improve the customers' experience over the retail store is AR because AR customers can easily understand how the product will work in their lives.

Brands like Pepsi and loreal have tried using augmented reality in their strategy and customers loved it and they want more of it, and for that, the customers are ready to pay more than usual so that they can try the product with AR.

"Try Before They Buy":

Customers that shop form physical stores does it for many reasons like, they can test the product before buying it, this provides the customer with a sense of satisfaction as the store owner assures that they can return the product if they don’t like it, this is one of the biggest reason some customers prefer buying from physical stores.

The return policy is available in e-commerce, but they can be more stressful plus many brands hide it in TOCs.

The idea of allowing the customer to try the product before buying it leaves the customers with peace of mind.

Now the customers can buy a product and choose to pay later, so when they receive the product they can pay for it or return it if they are not satisfied with the product. Before trying this options business should take proper information about all the aspects.

Split Testing:

Regardless of which part of the world you live a great a/b testing trick is always going to work for your store the most important rule is to never have an assumption.

Never assume that the customer will like a particular page, always test, test and test because it is not necessary that if something worked for others will also going to work for you, test everything to find out what works best for your e-commerce store.

Storefront Apps:

Mobile storefront application is becoming very popular. This is because many eCommerce platforms are providing it as a core feature so that the app development barrier can be lowered or maybe because they know that shoppers usually want dedicated storefront apps on their devices.

Whatever may be the reason, one thing is sure. Big and small businesses are using storefront apps to make sales.