5 Important Storytelling Trends To Follow

11/09/2021
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Here I present to you a short guide on Storytelling. Do read it till the end.

In digital marketing the most important thing is storytelling and it is also the most effective way to improve user experience. In a world where everyone is fed up with salesy and pushy messages, coming up with a story that can create a bond with the users by evoking their emotions helps in creating a brand.

According to the latest report, more than 4 trillion ads are shown online every year. It is a very huge figure that clearly explains why everyone uses ad blockers. So, at this level of competition storytelling becomes the only tactic that can be used to reach the target audience.

Today we will be showing you 5 storytelling trends that every marketer should know about along with some easy to understand examples. Let`s get started!!!

5 Important Storytelling Trends are:

Video Content:

You will be knowing that humans process images and videos much faster than textual content. Motion picture content is a very popular type of content and according to a study it is estimated that more than 80% of traffic will come from video content by 2021. According to a famous content writer, Videos are something that can convey a message more powerfully and can create a better engagement with viewers.

Innovation:

Innovation is something that every customer likes and a brand that can offer something new and exciting will never be thrown out of the race. In this industry new gadgets and tools are constantly being used and you should be taking advantage of those and create something that the audience has never seen before. Just wrap it into a nice story and see the results.

Take Myntra as an example, Myntra started using augmented reality for their customers which help them to provide a whole new level of experience where customers can try out their clothes before actually buying them, this increased the value of conversion in less than a month

Social Proof:

It has come to light that more customers prefer peer recommendation over advertisement?

Though word of mouth marketing is no longer that effective but in the case of storytelling the scenario is opposite. If you want your story to be more authoritative and convincing add testimonials in them.

This is what Domino`s did in a video where they explained how they became the biggest competitors in the Food industry. In the video, some of the customers shared their personal stories about that experience with Domino`s speaking of their first dates, memories, etc. After hearing them no one can stop themselves to go to Domino`s Immediately.

Short Ads:

Today's customers see many videos and other content every day so you cannot bother them by showing long videos. A study reveals that videos off less than 90 seconds in length tend to create more engagement than compared to a video which is more than 2 minutes long.

Marketers are now focused on creating videos of lesser than 10 seconds because it is highlighted that 6 seconds of length is the best for ads.

Social Responsibility:

Social responsibility and storytelling make a wonderful combination. This a huge trend at present and there are no signs of it vanishing anytime soon.

Kesh King Tel used this in their marketing strategy where they explained how your buying of their product will help a little girl in education. They told a story about a girl who lives in a village where girls are not allowed to be educated because of financial conditions and how this brand will use a small amount of your money in providing them a good education.

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